Whereas the Instax Mini Evo’s companion app is more functional, Kodak’s hybrid Mini Shot 3 Retro is all about fun. The camera’s accompanying mobile app lets you apply frames, stickers, filters, and a wide range of customization options to photos, making it great for scrapbooking. There’s even a beauty feature in the app to conceal blemishes, as well as a set of Snapchat-like filters you can use to add, say, dog ears, making it a fun instant camera to use as a mini photo booth of sorts at parties.
Kennedy is among the many social media influencers who have launched business models that are not dependent on the platforms—Instagram, TikTok—that fueled their rise. Influencers can fall into the trap of essentially being “Uber drivers for Instagram or TikTok,” says Sean Branagan, director of the Center for Digital Media Entrepreneurship at Syracuse University. “You’re waiting for the assignment and the money; you’re not in control of where your business is going.” Kennedy has monetized her social media following by creating an affinity group—rather than seeking mass appeal—and she “cares for, stimulates, and advances” her audience with her paid offerings, Branagan says. “What she has is a magic potion, and it’s about more than her face and name.”
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